30 Days to Build Your Facebook Business Page
A few weeks ago, at the beginning of our radio show The Marketing Checklist, I talked about this pdf I found by one of the tools we use that provided 30 steps to build a thriving facebook business...
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Naked is Normal – Playboy Returns to Normal
Way back in October of 2015, we talked about the announcement that Playboy Magazine was no longer the place where young boys would see their first naked woman, borrowing their Dad’s subscription for...
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Lessons We Learn From The Entrepreneurs Around Us
As part of the business community, I think it is our responsibility to pass on the lessons we learn from entrepreneurs around us. I think those lessons become even more solid when we teach them to...
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How My Cats Improve Your Sales
When a speaker comes up front, don’t you just love it when they begin by asking you to raise your hands? How many people love THEIR cats? How many people are just OK with cats? How many people prefer...
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What Are Your Ideal Clients’ Demographics?
2 Conversations at one Holiday Party. 2 People, both business owners, approximately the same age. 2 VERY different attitudes about Marketing. The difference? One seems to have settled into a business...
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Using Video Marketing for Your Business – Part 1: Setting the Tone
We are asked by every Sedona Marketing Retreats client about using video marketing for their business. Most people, because of the age we live in where beauty is promoted on our television, movie and...
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Alert! Alert! Keep Alert with Google Alerts!
The internet is an amazing tool. There are not many things that we cannot learn, nor share, online. But how in the heck can you keep up with it all? How do you find everything you need to know? How do...
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Tips for Effective Direct Mail
, We received some interesting, and some not very effective direct mail earlier this year (recently resurfaced on our desks). I’d like to share the high points … and the low. Starting with the high: We...
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3 Steps to Handle Negative Posts About Your Company
Everyone has seen those negative posts about a company. You might be standing in line at your favorite locally owned coffee shop to get your triple shot of mocha coffee grandalicious and scrolling...
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How to be Affordable not Cheap…You’re Not the Value Meal!
At our networking group , as we went around the room talking about what we did, I heard the same things: “I’m the best locksmith and we have cheap prices.” “We work fast and cheap,” said the painter....
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Put on Your OWN Seminars!
I get asked all the time how and why I began to put on my own seminars. I thought for this first blog on seminars, I would share the kinds of seminars we put on and in the next blogs share more of the...
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Marketing Automation is Great… With Oversight
One of the hottest buzzword phrases in our world is Marketing Automation. Automate this, automate that – make your marketing work for you without having to touch it. That is what most of the people...
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How to Get More Clients in Eight Steps
No matter what we do, every one of us in business has the same challenge: How to get more clients. The first steps to get more clients has a very specific vocabulary: Revenue goals, forecasts,...
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How to Gather Testimonials and Why it is So Important
I’d like to share with you how to gather testimonials. And why it is so very important. But first, here’s an example: One reason I am sharing some tricks on this topic is that I am amazed at how many...
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From Invisibility to Credibility to Profitability
We have joined a lot of organizations – Chambers of Commerce, Networking Groups – places where business people gather, meet and create relationships which lead to doing business. The goal is to get...
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6 of the Best Promotional Products for Trade Shows
When it comes to promotional products, one of the most often asked questions I am asked is “What are the best promotional products to use at a trade show?” Although it’s a great question, when I...
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The Dark Place to Suicide
Video of Windy West’s Last Day Are you one of the thousands of listeners to our weekly radio show, The Marketing Checklist? If so, you’ve probably noticed a change in our production staff. We first...
View ArticleThe Best Speaker Training Event Ever!
Did you miss us last week while we were immersed in Speaker Training? (if you know how to turn our video, please let us know!) Did you catch Tuesday’s radio show? We spent the first half of the show...
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How Knowing Your Target Market Saves You Time
Do you like saving time? Do you know your target market? Would you like to know how knowing your target market will save you time? If only I had recorded what Angie (of Angie’s House) said at lunch...
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Your Mid-Year Business Review
We just did a “second set of eyes” check up for a small business in our area. This made me think that, since we are at the half way mark of the year, this would be a good time to discuss our mid-year...
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